For centuries, the workforce of Central America has been treated as disposable — companies value products more highly than the people producing them. Eterna Built is asking a question: can a company modeled on people-first business practices create enough meaningful jobs to curb immigration to the US?
On being Eternal...
treating people right
Practices such as training workers for upward mobility, profit-sharing, employee equity, and funds for childhood education can drastically improve the standard of living in Central America. If we show that a company can be successful while following these practices, we can start a permanent and eternal change in the economic landscape of the region.
"people, not products, are a country's most valuable asset"
-Thomas Kovacs, Founder